Yet another brand, Dell Inc., does not allow publishers to link directly to explore Direct-to-Merchant linking. The list of merchants and brands who will not allow anything that even remotely sounds like DTM includes names like Apple, Office Depot Inc., and Best Buy Co., just to name a few. It seems that the idea behind PPC affiliate marketing without a website will not be allowed much leeway, and the trend seems to be similar across many other affiliate programs too.
Most reasons sighted and hinted on distrust and unethical practices, where certain publishers will do anything to get their hands on a piece of the seo company pie. The misery for marketers wanting to experiment with Direct-to-merchant linking is deepened when search engine services like Google starts having policies that forbid such practices by not allowing more than one unique display URL per ad copy. Policies and practices like this will naturally send multiple red flags to merchants, who as a result, will actively pursue disallowing DTM in their affiliate programs.
Affiliate marketing has it’s merits, and in order to achieve much needed consistency in transparency of services provided and methods of application in PPC campaigns, it is advisable and even strongly recommended to a thorough due diligence check on individual merchant Terms of Services for affiliate programs prior to investing resources into Direct-to-Merchant PPC campaigns. This acquisition, and the potential for innovative and clear ways of running affiliate marketing.
Has come to prove the viability of the industry as a whole, as long as there is strong sense of respect and authority of partnership. From Terms of Services for affiliate programs, structured by merchants, to creating a value laden system of communication and compensation, affiliate can further it’s positive reputation through any looking glass. With the trust and outlook demonstrated by Time Warner in acquiring StyleFeeder.